NEW It's Giving Drama Mascara (Nourishing & Strengthening)

Bring the drama and let your lashes do the talking with our new It’s Giving Drama Mascara. This waterproof, ultra-black formula gives you sky-high length, unapologetic volume, and curl that won’t quit — all while strengthening and nourishing your lashes with every swipe.

The silicone precision brush grabs every lash from root to tip, delivering a full, fanned-out look without clumping. Whether you’re chasing everyday glam or full-on stage drama, your lashes stay flawless through sweat, tears, and long nights out.

✨ Waterproof & long-lasting – no smudging, no flaking
✨ Nourishing & strengthening formula – promotes healthier lashes over time
✨ Silicone precision brush – separates, defines, and lifts each lash
✨ Intense jet-black pigment – for striking definition
✨ Buildable drama – from soft glam to bold statement lashes

Because sometimes, subtle just isn’t enough — and your lashes deserve to steal the spotlight.