Hello beautiful!

Welcome to the official site of the Jaydeekay Beauty brand.

We are a proudly South African, female owned business that understands the modern woman’s needs. Jaydeekay Beauty is perfectly and intentionally created BY women, FOR women (and men)!


Your world is about to be transformed by our beautiful products and all the benefits that they will offer you.

Our brand has been carefully planned, formulated and developed for more than a year to bring you natural, simple, elegant high quality products. We are committed to using only the finest natural derived ingredients, and every ingredient has been carefully selected for its unique healing and/or anti-ageing benefits. Our cosmetics mostly vegan and cruelty free.

Entice your senses while you spoil and take care of yourself through the use of conscious curated beauty. When you apply, smell and indulge in our products, we hope you can feel all the love and care that went into creating every single product in this beauty range.

Everyone deserves to feel beautiful, cared for and understood. That is exactly what we want to offer to you.

Thank you for supporting Jaydeekay Beauty! Remember that every time you purchase from a small local business like ours, someone is doing a little happy dance!


Meet the face behind the Jaydeekay Beauty brand

Jaydeekay Beauty’s founder and owner, Jeandelene De Kock, is a business woman with a passion for the beauty industry.

She has a Honours Degree in product development , a Masters Degree in Consumer Science and she’s a professional makeup artist and beauty specialist.






She has worked very closely with a cosmetic expert and product developer in order to create the Jaydeekay Beauty brand. With both their knowledge and experience combined, they were able to create world class products for the South African market. Every single product in the range was carefully researched, developed and perfected with the latest trends and needs of the modern woman (and man) in mind.

Read the MissJaydeekay Blog.

This brand represents a simple and natural, yet beautifully curated lifestyle.

The Jaydeekay Beauty brand is created for YOU. To uplift, to inspire, to heal and to elevate YOU.